"Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. Entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. And they need to know and to apply the principles of successful innovation." - Peter F. Drucker

KiteTail is your resource, concepts and ideas to support your innovation journey. KiteTail is here, working with you to define and implement your innovation and technology roadmap for sustainability and growth of your firm.

Welcome to KiteTail!

As many innovations and new product development (NPD) projects succeed, many more fails. In my research study "Innovation Management in Multi-Divisional Firms: Factors that Lead to Successful Development of New Products", I look at why projects succeed or fail, and what can you do to improve their success rate.

The profitability equation is quite simple: when a firm’s revenue from selling its product or service is greater than the cost of offering it, then it is concluded that the firm is profitable on that given offering.